Rigby & Rigby Celebrates Chelsea Flower Show at Lancelot House
As work begins on site in Knightsbridge, Rigby & Rigby has revealed more details about this ambitious and landmark project. The marketing team have worked closely with their in-house construction, architects and the interior design team on transforming the site into a spectacular piece of art just in time for Chelsea Flower Show.
Taking inspiration from the bold external architectural features, the Lancelot House logo reflects the masculine detailing, vertical elements and linear language of this contemporary residence. These features are softened by live planting up the façade and a magnolia tree which will be planted in the centre of the internal courtyard garden.
The magnolia tree has been removed and protected for the duration of the build and will be replanted in the internal courtyard upon completion. The branded colours of greys, white and dusty pinks echo its delicate balance between masculinity and femininity and are a nod to the colours of the magnolia flowers set to bloom at Lancelot House. The extensive 17,700 sq ft home is blooming up from the ground over the next 3 years and will become the most prestigious ultra – prime single residence in London to date.
The hoarding design encapsulates the project’s design philosophy and the live flower installation for Chelsea Flower Show symbolises the start of this iconic project for Rigby & Rigby.