Rigby & Rigby Celebrate Pantone Colour of The Year 2021
Rigby and Rigby celebrate Pantone’s “Colour of the Year” selection for 2021. The chosen colours are described as a “marriage of colour conveying a message of strength and hopefulness that is both enduring and uplifting”.
For over 20 years, Pantone’s Colour of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.
The Pantone Colour of the Year selection process requires thoughtful consideration and trend analysis. This in-depth analysis reflects the same level of detail that Rigby and Rigby go to when working on a project. This ensures that the client receives the very best experience and quality of handover.
Rigby and Rigby’s international projects mean that understanding cultural differences are essential. To arrive at the selection each year, Pantone’s colour experts at Pantone Colour Institute comb the world looking for new colour influences. This can include the entertainment industry and films in production, traveling, art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact colour, relevant social media platforms and even upcoming sporting events that capture worldwide attention.
PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating, two independent colours that highlight how different elements come together to support one another, best express the mood for Pantone Colour of the Year 2021. Practical and rock solid but at the same time warming and optimistic, the union of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is one of strength and positivity. It is a story of colour that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly.
A message of happiness supported by fortitude, the combination of PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating is aspirational, and gives us hope. We need to feel that everything is going to get brighter – this is essential to the human spirit.
As people look for ways to fortify themselves with energy, clarity, and hope to overcome the continuing uncertainty, spirited and emboldening shades satisfy our quest for vitality. PANTONE 13-0647 Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power. PANTONE 17-5104 Ultimate Gray is emblematic of solid and dependable elements which are everlasting and provide a firm foundation. Like the colours of pebbles on the beach and natural elements whose weathered appearance highlights an ability to stand the test of time, Ultimate Gray quietly assures, encouraging feelings of composure, steadiness and resilience.
“The selected colours offer an insight into current trends and influences. I’m pleased that Rigby and Rigby are consistent, current and accurate with their research in setting trends as illustrated in our recent studio mood boards and schemes now installed from the last year. – Iain Johnson CEO rigbyandrigby.com