AlphaTauri UK Headquarters Launch Event
We are proud to see our involvement with the world renowned brand, Alpha Tauri, was celebrated in their Flagship Store Launch Event.
In the world of a premium fashion brand. Driven by the technology, premium materials and functional designs that define AlphaTauri’s clothing. As the styling partner of the Red Bull Racing team, AlphaTauri ensures the drivers of both teams look great as soon as they step out of their race suits. The new store and offices launched in Autumn 2022, in Knightsbridge, London with attendance from Christian Horner, Pierre Gasly and Yuki Tsunoda.
The 326m2 store on Brompton Road in Knightsbridge immerses the visitor in our pure AlphaTauri world and showcases the latest collections for men and women on two floors. With a slick monochrome interior made of brushed aluminium – interspersed with natural materials and specially designed lights, the store aesthetic is an authentic homage to the design language of AlphaTauri. The combination of technical and natural elements combined with the interaction of digital, innovative and interactive elements creates a unique shopping experience and delivers an outstanding concept that focuses on the customer.
Rigby & Rigby acted as architects, interior designers and also main contractors. We have worked closely with Studio Reibenbauer as interior designers for the new store.
The project scope includes five floors, two of which are for retail use and consist of cutting-edge retail design with a sleek spiral staircase connecting the ground to the mezzanine floor. We are also proud to have re-designed the office floors that consist of meeting rooms, presentation rooms and staff rooms. These floors have been designed in line with the Alpha Tauri branding and express the sharp contemporary aesthetic of the business.
View project here